The Centre for Liveability Real Estate was recently acquired by the Commonwealth Scientific and Industrial Research Organisation (CSIRO), enabling sales agents and property managers, from small independent agencies to large real estate brands, to access the award winning Liveability Real Estate Specialist training. This will directly benefit buyers, sellers, renters and investors as these up-skilled property marketing professionals are able to deliver additional information regarding the comfort and running cost potential of properties at point of sale or rent.
Our Banksia award-winning Liveability Real Estate Framework
The Liveability Real Estate Property Marketing Framework addresses the four aspects of the property marketing: the real estate agent (1) who brings the people (2) and property (3) together through effective online and print marketing (4).
It is not a rating system. It is a property marketing framework which enables the real estate industry to simply and effectively identify and integrate an additional 17 Liveability Property Features into the point of sale or rent in a robust and standardised way.
Liveability Property Features™ are property features that offer the potential for reduced running costs and increased comfort if used correctly by the occupant. These features were developed in consultation with industry organisations in the sustainable design, building/construction, manufacturing and assessment industries and are endorsed and supported by them.
The real estate industry has chosen these 17 Liveability Property Features™ which cover energy and water efficiency and living locally and can be validated at point of sale or rent by a trained agent. We call these features The 17 Things™. A property needs a minimum of six selected Liveability Property Features™ to receive the Liveability Property Features™ icon on a rental or sales listing.
The future of real estate and the next generation real estate agent
The Liveability Real Estate framework encompasses high-level professional real estate training, a new appraisal checklist and unique property marketing icon (Liveability Property Features™ icon) to appraise, sell, buy and rent homes with Liveability Property Features™ effectively and efficiently.
As the ‘real estate moment’ is short but influential in driving a value proposition for residential properties it is important that agents are trained to identify these additional Liveability Features™ and know why they are important to liveability potential. Therefore core to the Liveability Real Estate Framework is a new professional pathway in real estate, the Liveability Real Estate Specialist.
This specialisation builds on their existing sales or property marketing expertise, is refreshed and updated every 12 months to keep abreast of changes in residential building innovation.
As well as the traditional real estate services Liveability Real Estate Specialist are able to appraise and list a property with an additional 17 Liveability Property features to assist you in buying, selling or renting your home.
The Liveability Real Estate Framework was created to comply with the ACCC Green Marketing.
- be honest and truthful
- detail the specific part of the product or process it is referring to
- use language which the average member of the public can understand
- explain the significance of the benefit
- be able to be substantiated
What does this mean for buyers, sellers and renters?
The Liveability Features™ icon can now be highlighted on the property listing of a home for sale or rent and the features it represents are expertly marketed by a trained Liveability Real Estate Specialist. These specially trained sales agents and property managers have been up-skilled to recognise, and effectively sell, an additional 17 Liveability Features™; to understand what the features are, how to recognise them and why they are important to liveability potential.
This is good news for home owners who have invested in the features, or renovators wanting to know where to start. It’s good news for buyers and renters too who are looking to find their best home; healthy, efficient, comfortable and connected to their local community.
Working together with the sustainable design, construction and assessment industries
The 17 Things™ appraisal form contains benchmarks for each feature set in collaboration with our knowledge partners in the relevant industries. These benchmarks ensure every appraisal is working to a standard for buyer and sellers, and ensures that consistency across new and existing homes. property marketing standard and ensuring these are maintained, advocated for, and regularly updated at point of sale or rent.
Benchmarks established to date in association with industry organisations which require proof beyond the agents appraisal walk-though are: AWA: WERS rating certificate, ICANZ: newly develop 5 point inspection checklist and certificate, Clean Energy Council; Solar PV and state or federal government mandatory compliance regimes (NatHERS, BASIX or EER rating certificate).
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