The Centre for Liveability Real Estate was founded to provide specialist Liveability real estate training, research, strategy and communication services to the whole residential real estate industry.
Our Banksia award-winning Liveability Real Estate Framework
The Liveability Real Estate Property Marketing Framework addresses the four aspects of the property marketing: the real estate agent (1) who brings the people (2) and property (3) together through effective online and print marketing (4).
It is not a rating system. It is a property marketing framework which enables the real estate industry to simply and effectively identify and integrate an additional 17 Liveability Property Features into the point of sale or rent in a robust and standardised way.
Liveability Property Features™ are property features that offer the potential for reduced running costs and increased comfort if used correctly by the occupant. These features were developed in consultation with industry organisations in the sustainable design, building/construction, manufacturing and assessment industries and are endorsed and supported by them.
The real estate industry has chosen these 17 Liveability Property Features™ which cover energy and water efficiency and living locally and can be validated at point of sale or rent by a trained agent. We call these features The 17 Things™. A property needs a minimum of six selected Liveability Property Features™ to receive the Liveability Property Features™ icon on a rental or sales listing.
The future of real estate and the next generation real estate agent
The Liveability Real Estate framework encompasses high-level professional real estate training, a new appraisal checklist and unique property marketing icon (Liveability Property Features™ icon) to appraise, sell, buy and rent homes with Liveability Property Features™ effectively and efficiently.
As the ‘real estate moment’ is short but influential in driving a value proposition for residential properties it is important that agents are trained to identify these additional Liveability Features™ and know why they are important to liveability potential. Therefore core to the Liveability Real Estate Framework is a new professional pathway in real estate, the Liveability Real Estate Specialist.
This specialisation builds on their existing sales or property marketing expertise,is updated every 6 months and formally refreshed every 12 months to keep abreast of changes in the residential building innovation.
In addition, a prerequisite for the training is the 3Ps Efficiency Program for real estate offices that provides a unique dashboard to monitor power, paper and petrol expenditure and reduce their overheads. This ensures the Liveability Real Estate Specialist is also taking care of their environmental footprint. (available on request)
As well as the traditional real estate services Liveability Real Estate Specialist are able to appraise and list a property with an additional 17 Liveability Property features to assist you in buying, selling or renting your home.
Finding a Liveability Real Estate Specialist
LJ Hooker was the first real estate brand to train their agents in this new specialisation.
Click here to contact one of the 430 national LJ Hooker Liveability Real Estate Specialists.
What does this mean for buyers, sellers and renters?
The Liveability Features™ icon can now be highlighted on the property listing of a home for sale or rent and the features it represents are expertly marketed by a trained Liveability Real Estate Specialist. These specially trained sales agents and property managers have been up-skilled to recognise, and effectively sell, an additional 17 Liveability Features™; to understand what the features are, how to recognise them and why they are important to liveability potential.
This is good news for home owners who have invested in the features, or renovators wanting to know where to start. It’s good news for buyers and renters too who are looking to find their best home; healthy, efficient, comfortable and connected to their local community.
Working together with the sustainable design construction and assessment industries
The 17 Things™ appraisal form contains benchmarks for each feature set in collaboration with our knowledge partners in the relevant industries. These benchmarks ensure every appraisal is working to a standard for buyer and sellers, and ensures that consistancy across new and existing homes. property marketing standard and ensuring these are maintained, advocated for, and regularly updated at point of sale or rent.
Benchmarks established to date in association with industry organisations which require proof beyond the agents walk thoughare: AWA: WERS rating certificate, ICANZ: newly develop 5 point inspection checklist and certificate, Clean Energy Council; Solar PV and state or federal government mandatory compliance regimes (natHERS, BASIX or EER rating certificate).
- Directly benefit the quality of customer service experience delivered to buyers, sellers, renters and landlords by property marketing professionals. The Liveability Real Estate Framework was created to comply with the ACCC Green Marketing.
- be honest and truthful
- detail the specific part of the product or process it is referring to
- use language which the average member of the public can understand
- explain the significance of the benefit
- be able to be substantiated
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